<![CDATA[Religious moderation has become increasingly important in addressing social fragmentation and maintaining peaceful coexistence within pluralistic societies. However, existing scholarship tends to emphasise top-down governmental policies, leaving limited attention to how non-state da’wah institutions internalise moderation values at the grassroots level. This study examines the institutionalisation of da’wah and its contribution to behavioural transformation through a siyāsah syar’iyyah perspective at the Ukhuwatul Islamiyah Da’wah Institution in Gowa Regency, Indonesia. Employing a qualitative case-study design, the study draws on semi-structured interviews with institutional leaders, da’wah activists, and selected congregants, complemented by institutional documents and field observations. Informants were purposively selected based on their involvement in the institution’s da’wah activities and their knowledge of its programmes and community practices. Data were analysed thematically through data reduction, coding, categorisation, and interpretation in relation to the principles of siyāsah syar’iyyah and religious moderation. The findings indicate that institutionalised da’wah facilitates behavioural transformation through persuasive communication, social habituation, and dialogic interaction. These processes translate moderation values into practices of mutual trust, solidarity, tolerance, and constructive civic engagement. From a siyāsah syar’iyyah perspective, such institutional practices demonstrate how non-state religious actors can contribute to social order and community cohesion without relying exclusively on formal state intervention. The study proposes a transformative-dialogic model of da’wah as an empirically grounded framework for understanding grassroots religious moderation, while recognising that its applicability beyond the Gowa case requires further comparative research.]]>
