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All Journal SENTRI: Jurnal Riset Ilmiah
Fajar Al Rahmatulloh
Universitas Muhammadiyah Karanganyar
Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Pengaruh Sosial Media Marketing dan Brand Experience terhadap Revisit Intention, Brand Trust, dan Brand Loyalty pada Kopi Kenangan di Soloraya Fajar Al Rahmatulloh; Imfrianti Aughtiah
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 8 (2026): SENTRI : Jurnal Riset Ilmiah, Agustus 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i8.7135

Abstract

This study aims to analyze the effects of Social Media Marketing and Brand Experience on Revisit Intention, Brand Trust, and Brand Loyalty among Kopi Kenangan customers in Soloraya. A quantitative approach was employed using a survey method involving 200 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The results indicate that Social Media Marketing has a positive and significant effect on Revisit Intention, Brand Trust, and Brand Loyalty. Brand Experience also has a positive and significant effect on Revisit Intention, Brand Trust, and Brand Loyalty. These findings suggest that effective Social Media Marketing activities and positive Brand Experiences enhance customers' intention to revisit, strengthen Brand Trust, and foster Brand Loyalty. This study provides practical implications for Kopi Kenangan in developing digital marketing strategies and creating better Brand Experiences to build long-term relationships with customers.
Co-Authors Imfrianti Aughtiah