Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen, dan Bisnis
Sri Rochani Mulyani
Master of Hospital Management, Faculty of Economic, Universitas Sangga Buana YPKP, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of Factors Influencing Consumer Decisions in Choosing Aesthetic Clinics in West Surabaya Fenska Seipalla; Sri Rochani Mulyani; Taufan Nugroho
Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 4 No. 3 (2026): Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/emis.v4i3.749

Abstract

This study aims to analyze in-depth the effect of product, service, physical environment, and marketing on consumer decisions. The subjects of this research were 208 respondents in the West Surabaya area. The data analysis methods used were multiple linear regression analysis, coefficient of determination, and hypothesis testing. The descriptive analysis results indicate that respondents' perceptions of product, service, physical environment, and marketing on consumer decisions fall into the good to excellent category, although some issues or weaknesses that require improvement were still found in each variable. Furthermore, the multiple linear regression equation model demonstrates a positive and unidirectional functional relationship between the independent variables (X) and the dependent variable (Y), meaning that any change in the independent variables directly affects the dependent variable. This is consistent with the coefficient of determination results, which indicate a substantial influence. Both partial and simultaneous hypothesis testing show a positive and significant effect of product, service, physical environment, and marketing on consumer decisions. Therefore, to improve consumer decisions, primary attention must be given to the product, service, physical environment, and marketing variables.
Co-Authors Fenska Seipalla Taufan Nugroho