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p-Index From 2021 - 2026
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All Journal Wildan
Marfiana Hoeriyah
Program Studi Management Pendidikan Islam Universitas Darunnajah, Jakarta Indonesia
Education Languange, Linguistic, Communication & Media Mathematics Other

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Digital Edupreneurship dan Edutech: Konsep, Inovasi, Peluang, Tantangan, dan Strategi Pengembangan dalam Pendidikan Marfiana Hoeriyah; Wili Saputri; Matrobin Matrobin
Wildan: Jurnal Pendidikan dan Pengajaran - STAI Bani Saleh Vol. 5 No. 2 (2026): Wildan: Jurnal Pendidikan dan Pembelajaran
Publisher : STAI Bani Saleh Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54125/wildan.v5i2.124

Abstract

This article discusses the concept of digital edupreneurship and the role of educational technology (edutech) in the modern education landscape. Digital edupreneurship refers to entrepreneurial activities in the education sector that utilize digital technology to create learning innovations, educational services, and educational products. The rapid development of technology has transformed conventional learning methods into more effective, flexible, and interactive digital-based learning. This study also examines the importance of innovation and creativity in developing digital learning media, methods, and content to enhance student engagement and understanding. Furthermore, this article explores various business opportunities in digital education, including online courses, digital tutoring, educational content creation, e-book sales, and online learning platforms. However, the implementation of digital edupreneurship faces several challenges, such as low digital literacy, limited technological facilities, lack of digital media skills, and increasing competition in the digital education market. Therefore, this article proposes strategic development approaches, including the utilization of social media, digital marketing, educational branding, creative content development, and improvement of digital learning service quality to ensure competitiveness and societal benefit.
Co-Authors Matrobin Matrobin Wili Saputri