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All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Michael Alfa
Universitas Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Relationship Marketing, Suasana Kafe, dan Kepuasan Pengunjung Terhadap Loyalitas Pelanggan Tomoro Coffee Michael Alfa; Anjar Dwi Astono
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 3 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/ence5226

Abstract

This study aims to prove whether Relationship Marketing has a significant effect on Customer Loyalty, Cafe Atmosphere has a significant effect on Customer Loyalty, Visitor Satisfaction has a significant effect on Customer Loyalty Relationship Marketing, Cafe Atmosphere, Visitor Satisfaction simultaneously have a significant effect on Customer Loyalty. This study uses a purposive sampling method in taking samples with the sample size method being the indicator multiplied by five. This study used a sample of 170 respondents with the criteria of having purchased Tomoro Coffee products more than 1 time. The analysis technique used is multiple linear regression. The results of the study show that Relationship Marketing has a significant effect on Customer Loyalty, Cafe Atmosphere has a significant effect on Customer Loyalty, Visitor Satisfaction has a significant effect on Customer Loyalty Relationship Marketing, Cafe Atmosphere, Visitor Satisfaction simultaneously have a significant effect on Customer Loyalty
Co-Authors Astono, Anjar Dwi