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All Journal International Journal of Education, Vocational and Social Science
Virginia Beatrix Jusuf
Department of Socio-Economics, Agribusiness Study Program, Faculty of Agriculture, Universitas Pattimura, Ambon, Indonesia
Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Consumer Satisfaction Perceptions Regarding Prices, Products, And Service At Pizza Hut Wailela, Ambon City, Maluku Virginia Beatrix Jusuf; Stephen Frans Wiliam Thenu; Esther Kembauw
International Journal of Education, Vocational and Social Science Vol. 5 No. 04 (2026): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v5i04.6472

Abstract

This study aims to analyze consumer satisfaction perceptions regarding prices, products, and service at Pizza Hut Wailela in Ambon City, Maluku. The study was conducted from February to March 2026 using a descriptive analysis method. The sample consisted of 100 respondents selected based on the criterion that they had visited and made purchases at Pizza Hut Wailela. Consumer perceptions were measured using a Likert scale with five response options. The results showed that consumer perceptions of price had an average score of 4.33 and fell into the “very good” category. Consumer perceptions of products had an average score of 4.28 and were also in the “very good” category, which included evaluations of the products’ taste, quality, portion size, and texture. Meanwhile, consumer perceptions of service received an average score of 4.27 and fell into the “very good” category, encompassing interior design, comfort, ease of ordering, as well as the friendliness and politeness of employees. Thus, consumers’ overall perceptions of Pizza Hut Wailela’s pricing, products, and service fall into the “very good” category. The research results indicate that these three aspects have earned positive evaluations from consumers regarding Pizza Hut Wailela.
Co-Authors Esther Kembauw Stephen Frans Wiliam Thenu