Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Indomera : Jurnal Magister Manajemen
Cut Nurilam Sari
Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Almuslim, Bireuen, Aceh
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada CV. Almizan Kota Juang Kabupaten Bireuen - Aceh) Cut Nurilam Sari; Afriana Afriana; Musrizal Musrizal
IndOmera Vol 7 No 14 (2026): indOmera, September 2026
Publisher : LPPM-UNIKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55178/idm.v7i14.607

Abstract

Amidst market penetration by multinational companies, local producers are required to optimize their marketing mix. Product and promotional factors are important elements in consumer purchasing decisions. This research is a case study at CV. Almizan in Bireuen Regency. Data were collected through questionnaires to 80 customers as respondents with a purposive sampling technique. Data analysis was carried out by multiple linear regression using SPSS software. The results of the partial test indicate that the product has a significant influence on purchasing decisions. Similarly, promotion has a significant influence on purchasing decisions. Simultaneously, the product and promotion have a very strong influence on purchasing decisions with a coefficient of determination of 96.7%, indicating that the combination of product quality that suits local tastes and an aggressive promotional strategy is the key to CV. Almizan's success in maintaining consumer loyalty and market competitiveness.
Co-Authors Afriana Afriana Musrizal Musrizal