Antin Rosa Febriyani
Universitas Bhinneka PGRI

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PENGARUH PEMBELAJARAN KEWIRAUSAHAAN, BUSINESS CENTRE, DAN KETERAMPILAN DIGITAL MARKETING TERHADAP KESIAPAN BERWIRAUSAHA SISWA KELAS XI BISNIS DIGITAL SMK NEGERI 1 BOYOLANGU Antin Rosa Febriyani; Nailariza Umami; Imam Sukwatus Suja’i
LEARNING : Jurnal Inovasi Penelitian Pendidikan dan Pembelajaran Vol. 6 No. 4 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/learning.v6i4.13373

Abstract

The high unemployment rate among vocational high school (SMK) graduates highlights the importance of strengthening students' entrepreneurial readiness as an alternative pathway to employment. This study aimed to examine the effects of entrepreneurship learning, the Business Centre, and digital marketing skills on the entrepreneurial readiness of eleventh-grade students in the Digital Business Program at SMK Negeri 1 Boyolangu during the 2025/2026 academic year. This study employed a quantitative approach with an associative research design involving 87 students selected through simple random sampling. Data were collected using a questionnaire and analyzed using multiple linear regression with IBM SPSS Statistics 25. The results revealed that entrepreneurship learning, the Business Centre, and digital marketing skills each had a positive and significant effect on students' entrepreneurial readiness. Furthermore, these three variables simultaneously had a positive and significant effect on entrepreneurial readiness. The research model yielded an Adjusted R² value of 0.764, indicating that entrepreneurial readiness could be explained by entrepreneurship learning, Business Centre, and digital marketing skills, while the remaining 23.6% was influenced by other factors beyond the scope of this study. These findings indicate that integrating entrepreneurship learning, practical business experience through the Business Centre, and digital marketing competencies can effectively enhance students' entrepreneurial readiness. Therefore, these components should be strengthened to better prepare vocational school graduates for entrepreneurial careers. ABSTRAK Tingginya tingkat pengangguran lulusan Sekolah Menengah Kejuruan (SMK) menunjukkan pentingnya peningkatan kesiapan berwirausaha sebagai alternatif dalam menciptakan lapangan kerja. Penelitian ini bertujuan menganalisis pengaruh pembelajaran kewirausahaan, Business Centre, dan keterampilan digital marketing terhadap kesiapan berwirausaha siswa kelas XI Program Keahlian Bisnis Digital SMK Negeri 1 Boyolangu Tahun Pelajaran 2025/2026. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif. Sampel penelitian berjumlah 87 siswa yang dipilih menggunakan teknik simple random sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan IBM SPSS Statistics 25. Hasil penelitian menunjukkan bahwa pembelajaran kewirausahaan, Business Centre, dan keterampilan digital marketing masing-masing berpengaruh positif dan signifikan terhadap kesiapan berwirausaha. Ketiga variabel tersebut juga secara simultan berpengaruh positif dan signifikan terhadap kesiapan berwirausaha. Model penelitian memiliki nilai Adjusted R² sebesar 0,764 menunjukkan bahwa kesiapan berwirausaha dapat dijelaskan oleh pembelajaran kewirausahaan, Business Centre, dan keterampilan digital marketing, sedangkan sisanya sebesar 23,6% dipengaruhi oleh faktor lain di luar penelitian. Temuan ini menunjukkan bahwa integrasi pembelajaran kewirausahaan, pengalaman praktik melalui Business Centre, dan penguasaan keterampilan digital marketing berkontribusi dalam meningkatkan kesiapan berwirausaha siswa. Oleh karena itu, ketiga aspek tersebut perlu dioptimalkan sebagai bagian dari strategi penguatan pendidikan kewirausahaan di SMK.