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Natali Tsiklauri
International Black Sea University, Tbilisi

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Franchising as a Means of Business and Economic Development Natali Tsiklauri; Simon Takashvi
Integra Business Review Vol. 4 No. 1 (2026): June 2026
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/21014-707

Abstract

Franchising has emerged as an important business model for expanding enterprises into new markets through established brands, operational systems, knowledge, and business networks. This study examines franchising as a means of business and economic development, focusing on business expansion, economic growth, partnership development, and institutional and legal conditions. The study employs a qualitative descriptive approach based on a literature review of relevant studies on franchising, international franchising, business development, economic development, and franchise partnerships. The findings demonstrate that franchising facilitates business expansion by enabling firms to enter new markets with relatively limited resources while providing franchisees with established business models and market strategies. Franchising also contributes to employment, entrepreneurship, innovation, competitiveness, and broader economic, social, institutional, and infrastructural development. However, its effectiveness and sustainability depend on franchisor–franchisee relationships, innovation, adaptability, government support, and appropriate institutional and legal frameworks. The study concludes that franchising is not only a commercial expansion strategy but also a potential instrument for broader economic development.
Co-Authors Simon Takashvi