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All Journal Management Analysis Journal Efficient: Indonesian Journal of Development Economics
Zainab Azizah
Universitas Negeri Semarang
Economics, Econometrics & Finance

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Tourism Sector and Economic Growth on Employment Absorption in Central Java M. Andi Auliya Hakim; Zainab Azizah; Sri Runtiningsih
Efficient: Indonesian Journal of Development Economics Vol. 8 No. 2 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/efficient.v8i2.24209

Abstract

The tourism sector is one of the main drivers of the economy in Indonesia, contributing to GDP, job creation, and regional development. Central Java Province, with a significant contribution to employment absorption and economic growth from the tourism sector, has great potential in terms of nature, culture, and history.  This study aims to analyze the tourism and economic growth on employment absorption in the tourism sector of Central Java. Quantitative analysis with panel data from 35 regencies/cities in Central Java from 2019-2023 uses panel data regression. Data was obtained from BPS and Department of Youth, Sport, and Tourism of Central Java.. The findings show that the F-statistic value is 4.66 with a probability value of 0.011 (<0.05), indicating that the independent variables significantly affect employment absorption. However, of the two independent variables, only the tourism sector has a positive and significant effect. Strengthening the tourism sector through destination promotion and infrastructure is necessary to support economic recovery post-pandemic.
Analysis of the Influence of Brand Advertising and Brand Attachment on Consumer Purchasing Decisions in the Fashion Industry Zainab Azizah; Rumaisah Azizah Al Adawiyah; Atik Ul Mussanadah
Management Analysis Journal Vol. 13 No. 3 (2024): Special Edition
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i3.24105

Abstract

This study aims to analyze the influence of brand advertising and brand attachment on consumer purchasing decisions in the fashion industry. This study is motivated by the importance of understanding marketing strategies that can drive consumer behavior amidst increasingly competitive brand competition. A quantitative approach was used in this study, with a survey method through online questionnaire distribution to randomly selected respondents. A total of 172 valid respondents participated in this study. Data analysis was carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique through SmartPLS software. The results showed that brand advertising had a significant effect on brand attachment (β = 0.628; T = 14.79; p <0.001) and on purchasing decisions (β = 0.377; T = 4.22; p <0.001). In addition, brand attachment also had a significant effect on purchasing decisions (β = 0.238; T = 2.35; p = 0.019). These findings indicate that effective advertising strategies can not only increase consumer brand attachment but also directly and indirectly drive purchasing decisions. Therefore, companies in the fashion industry need to integrate emotional approaches in advertising to strengthen brand attachment and create consumer loyalty.
Co-Authors Al Adawiyah, Rumaisah Azizah Atik Ul Mussanadah M. Andi Auliya Hakim Sri Runtiningsih