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All Journal Ethical Lingua: Journal of Language Teaching and Literature
Putu Gede Wiguna Yasa
Universitas Mahasaraswati Denpasar
Humanities Languange, Linguistic, Communication & Media

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Morphological Analysis of Smartphone and Accessory Product Titles on Shopee Putu Gede Wiguna Yasa; Ni Putu Cahyani Putri Utami
Ethical Lingua: Journal of Language Teaching and Literature Vol. 13 No. 2 (2026): Volume 13 No. 2 (2026): Volume 13 No 2 Oktober 2026
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/25409190.1033

Abstract

Word formation in product titles within Indonesian e-commerce platforms has developed rapidly, frequently departing from conventional grammatical structure. This study examines the word-formation processes present in smartphone and accessory product titles on Shopee Indonesia. Using a qualitative-descriptive approach, 92 lexical items extracted from product titles were analyzed and classified according to Bauer (1983) structural framework of word formation, supplemented by Yule (2010) descriptive categories. The results show that derivation was the most frequent process (32.61%), followed by initialism/acronym (28.26%) and compounding (26.09%), while coinage occurred least frequently (1.09%). These findings indicate that product titles on Shopee exhibit a high degree of morphological density and grammatical compression, combining multiple word-formation processes within a single title string. This study contributes a structural account of how lexical items in e-commerce product titles are formed, providing a basis for further research into the communicative and commercial functions of these forms.
Co-Authors Putri Utami, Ni Putu Cahyani