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All Journal Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Yanis Bakri, Sahrul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Program Penjualan dan Kualitas Layanan Jaringan terhadap Repurchase Intention melalui Kepuasan Pelanggan sebagai Variabel Intervening pada PT Catalist Bitung Minahasa Yanis Bakri, Sahrul; Fachrunnisa, Olivia
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 4 No. 3 (2026): September : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v4i3.2536

Abstract

This study aims to analyze and describe the effect of sales programs and network service quality on repurchase intention among outlet partners, both directly and indirectly through customer satisfaction as an intervening variable at PT Catalist Bitung Minahasa. The research type used is explanatory research with a survey method. The results of the data analysis using SmartPLS showed a path coefficient (original sample) of 0.821, with a t-statistic of 7.018 and a p-value of 0.000. Since the t-statistic is greater than 1.96 and the p-value is less than 0.05, the first hypothesis (H1) is accepted. Hasil pengujian menunjukkan bahwa pengaruh langsung Program Penjualan terhadap Repurchase Intention memiliki nilai koefisien sebesar 0,391 dengan t-statistik sebesar 3,294 dan p-value sebesar 0,000. Karena nilai t-statistik > 1,96 dan p-value < 0,05, maka hipotesis kedua (H2) diterima. Artinya, Program Penjualan berpengaruh positif dan signifikan terhadap Repurchase Intention pada PT Catalist Bitung Minahasa.
Co-Authors Fachrunnisa, Olivia