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All Journal Journal of Regional Economics Indonesia
Thomas Soseco
Department of Economics, Faculty of Economics and Business, Universitas Negeri Malang
Economics, Econometrics & Finance

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From Information Portals to Intelligent Governance: Public Value Creation through Generative AI Chatbots in Rural Indonesia Thomas Soseco; Agus Sumanto; Inayati Nuraini Dwiputri; Lustina Fajar Prastiwi; Lutfi Asnan Qodri; Adamu Ahmed Wudil
Journal of Regional Economics Indonesia Vol. 7 No. 2 (2026): Agustus 2026
Publisher : University Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jrei.v7i2.17718

Abstract

The digital transformation of rural governance remains constrained by limited access to public information and the predominance of passive digital platforms. While village websites have improved information dissemination, their capacity to support interactive and citizen-centred service delivery remains limited. This study develops and implements a generative AI-powered chatbot integrated into the official website of Srigonco Village, Indonesia, to enhance public service accessibility and administrative efficiency. Adopting a Design Science Research (DSR) approach, the study involved needs assessment, knowledge-base development, chatbot design, website integration, testing, and evaluation. The chatbot combines a structured village knowledge base with Large Language Model (LLM) capabilities to provide real-time information on population administration, public services, social assistance, health programs, and village regulations. Findings indicate that the chatbot improves information accessibility, standardises responses to routine inquiries, reduces administrative workload, and strengthens citizen engagement. The study contributes to the digital governance literature by demonstrating how generative AI can create public value and support inclusive, citizen-centred service delivery in rural communities.
Co-Authors Adamu Ahmed Wudil Agus Sumanto Inayati Nuraini Dwiputri Lustina Fajar Prastiwi Lutfi Asnan Qodri