<![CDATA[ General Background: Educational marketing is important for private schools to communicate educational services and respond to institutional competition. Specific Background: SMP Al Islam Krian applies marketing mix strategies through educational programs, pricing, location, promotion, people, process, and physical evidence. Knowledge Gap: Previous studies have examined marketing mix in educational institutions, while this study focuses on its implementation, strengths, and weaknesses in student enrollment at an Islamic private school. Aims: This study examines the implementation of marketing mix and identifies its strengths and weaknesses at SMP Al Islam Krian. Results: Using a qualitative case study, data were collected through interviews, observations, and documentation. The findings show that marketing activities cover 7P elements and an additional spiritual dimension, Pray. New student enrollment increased from 9 classes in 2023–2024 to 13 classes in 2025–2026. Novelty: Pray extends the marketing mix with a spiritual dimension. Implications: Integrated marketing supports school attractiveness and public trust, although it requires substantial coordination and budget. Key Findings Highlights New student enrollment increased from 9 to 13 classes. The school implemented seven core marketing elements. Pray introduced a spiritual dimension to school marketing. Keywords: Marketing Mix, Educational Marketing, Islamic Private School, Student Enrollment, Spiritual Marketing]]>
