Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal International Journal of Advanced Multidisciplinary Journal of Economics, Entrepreneurship, Management Business and Accounting Siber International Journal of Digital Business
Dian Nur Mastuti
Universitas Dharma AUB, Surakarta, Indonesia
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Women's Entrepreneurial Intentions in MSMEs: A Cross-Cultural Review of Key Determinants Dian Nur Mastuti; Lilik Wahyudi
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.953

Abstract

Purpose – This study synthesizes the development of research on Women’s Entrepreneurial Intentions (WEI) during 2015–2025 by examining dominant theoretical frameworks, research contexts, and methodological approaches. Design/methodology/approach – A Systematic Literature Review (SLR) was conducted on 72 articles published in international journals between 2015 and 2025. Studies were selected through identification, screening, and eligibility processes based on topic relevance, publication year, and full-text availability. The studies were classified according to theoretical frameworks, research methodologies, and geographical contexts. Findings/Results – The Theory of Planned Behavior (TPB) was the dominant theoretical framework, followed by the Technology Acceptance Model (TAM) and Social Cognitive Theory (SCT). Quantitative survey-based approaches predominated, whereas qualitative and mixed-methods studies remained limited. Most studies were conducted in Southeast Asia, Europe, and the Middle East. The findings indicate that WEI is shaped by the interaction of psychological, socio-cultural, institutional, and technological factors across diverse cultural contexts. Originality/Value – This study integrates these determinants within micro, small, and medium enterprises (MSMEs) and cross-cultural contexts while mapping dominant theories, methodologies, and geographical distributions. It provides an integrated understanding of the development of WEI research during 2015–2025. The review is limited to English-language articles indexed in Scopus.
Digital Business Ecosystem: Strategy, Technology, E-Commerce and Consumer Analysis Dian Nur Mastuti; Nunung Ayu Sofiati; Agus Suhendra; Rahmat Prayoga; Kiki Puspo Arianty
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 1 (2024): (SIJDB) Siber International Journal of Digital Business (July - September 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

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Abstract

The purpose of this article is to explore the relationship between technology, e-commerce, business strategy, and consumer analysis in the context of developing a dynamic digital business ecosystem. Based on this, businesses can see how important it is to combine these four components to increase competitiveness and achieve long-term growth in the digital era. The research method used is descriptive qualitative. The data used in this descriptive qualitative approach comes from previous research that is relevant to this research and is obtained from online academic media such as Taylor & Francis, Scopus Emerald, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar, and digital reference books. The results of this article are: 1) Strategy has a significant effect on the digital business ecosystem; 2) Technology has a significant effect on the digital business ecosystem; 3) E-commerce has a significant effect on the digital business ecosystem; 4) consumer analysis has a significant effect on the digital business ecosystem.
Marketing of Management: Share Market, Potential Market, Competitor Business and Promotion (Literature Review) Dian Nur Mastuti; Rintis Eko Widodo; Bambang Wijanarko; Harry Purwoko; Agus Suhendra
International Journal of Advanced Multidisciplinary Vol. 3 No. 2 (2024): International Journal of Advanced Multidisciplinary (July-September 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i2.591

Abstract

Literature review research on marketing management: market share, potential market, competitor business, and promotion is a scientific literature article in the scope of marketing management science. The purpose of this literature research is to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of marketing management. The approach used in this study is descriptive qualitative. The data collection technique uses literature studies. The data used in this descriptive qualitative approach comes from previous research that is relevant to this study and is sourced from academic online media such as the Scopus Emerald Journal, Sage, WoS, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. The results of this literature review article are: 1) Market Share influences Marketing Management; 2) Potential Market influences Marketing Management; 3) Competitor Business influences Marketing Management; and 4) Promotion influences Marketing Management.
Co-Authors Agus Suhendra Bambang Wijanarko Harry Purwoko Kiki Puspo Arianty Lilik Wahyudi Nunung Ayu Sofiati (Efi) Rahmat Prayoga Rintis Eko Widodo