The development of digital technology has transformed buying and selling patterns, including through the live streaming feature on Instagram. Live transactions facilitate communication between sellers and consumers but also pose risks of information discrepancies, delivery failures, refund manipulation, and financial losses. This study aims to analyze consumer protection in live-streamed sales from the perspectives of Islamic law and Indonesian positive law. The study employs a normative legal approach using a literature review. Primary legal sources include Law No. 8 of 1999 on Consumer Protection, the Law on Information and Electronic Transactions, the Criminal Code, Government Regulation No. 82 of 2012, and relevant fatwas from the DSN-MUI. The analysis was conducted qualitatively through the reduction, classification, and interpretation of legal materials. The research results indicate that consumers have the right to accurate information, transaction security, dispute resolution, and compensation. Islamic law emphasizes honesty, justice, the prohibition of gharar, and the right of khiyar. The PIS case demonstrates that the legal framework for protection is in place, but its implementation still requires oversight and more effective dispute resolution mechanisms. Keywords: e-commerce; Islamic law; positive law; live streaming; consumer protection