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All Journal JUSTICES: Journal of Law
Rosliyati Rosliyati
Program Studi Ekonomi Syariah Universitas Al-Amien Prenduan
Religion Law, Crime, Criminology & Criminal Justice

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Influence of Halal Certification, BPOM Authorization, and Streamer Product Knowledge on Cosmetic Purchasing Among Generation Z in Pragaan Rosliyati Rosliyati; Sudianto Sudianto
JUSTICES: Journal of Law Vol. 5 No. 3 (2026)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/justices.v5i3.233

Abstract

This study aims to analyze the effects of halal certification, BPOM authorization, and streamer product knowledge on cosmetic purchasing among Generation Z in Pragaan. This study employed a quantitative explanatory approach involving 100 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of SPSS version 25. The results indicate that halal certification, BPOM authorization, and streamer product knowledge each have a positive and significant effect on cosmetic purchasing. Simultaneously, the three variables also have a positive and significant effect on cosmetic purchasing. Thus, cosmetic purchasing among Generation Z in Pragaan is influenced by considerations of product halal assurance, safety assurance through BPOM authorization, and product information communicated by streamers.
Co-Authors Sudianto Sudianto