Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Innovation Research
Nuryadi Nuryadi
Accounting Study Program, Sekolah Tinggi Ilmu Ekonomi Pemuda Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Impact Analysis Of Tiktok-Based Digital Content Creation As A Promotional Tool For Msmes In Kampung Pesona Madiun Lor Intan Puspitasari; Basuki Rahmat; Nuryadi Nuryadi; Ardhika Fadhilah Yogastoro; Andi Febrianto
International Journal of Economics, Business and Innovation Research Vol. 5 No. 05 (2026): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i05.6493

Abstract

Lapak Pesona is a key driver of the local economy in Madiun Lor, consisting of a group of vendors within the Kampung Pesona tourism area. This study aims to analyze the impact of creating TikTok-based digital content as a promotional tool for MSMEs in Kampung Pesona, Madiun Lor Urban Village, Madiun City. The research employs a qualitative method with a case study approach. The informants consist of five MSME operators at Lapak Pesona who utilize TikTok for promotion. Data were collected through observation, in-depth interviews, and documentation, then analyzed using the Miles and Huberman interactive model, which encompasses data reduction, data display, and conclusion drawing and verification. The results indicate that the use of TikTok has transformed MSME promotional practices—shifting from reliance on banners, direct communication, and word-of-mouth to short-form video content with a wider reach. MSME operators have also begun to consider metrics such as view counts, engagement, and upload times when evaluating their promotional efforts. Leveraging TikTok has resulted in increased product visibility, the acquisition of new customers, and higher sales figures. However, challenges remain regarding limitations in content creation skills, keeping up with trends, time constraints, and the effective use of TikTok features.
Co-Authors Andi Febrianto Ardhika Fadhilah Yogastoro Basuki Rahmat Intan Puspitasari