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Mohammad Amin Bachmid
Universitas Islam As-Syafiiyah Jakarta
Religion Arts Humanities Social Sciences

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The Role of Da'wah Communication Management in Enhancing Youth Engagement in Religious Activities Nawaya Camelia Muhammad; Muhammad Reza Pahlevi; Mohammad Amin Bachmid; Siti Nuri Nurhaidah
Aslama: Journal of Islamic Studies Vol. 3 No. 3 (2026)
Publisher : Konsultan Jurnal Ilmiah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63738/aslama.v3i3.92

Abstract

The younger generation faces significant challenges regarding engagement in religious activities during the digital era. This study aims to analyze the role of *dakwah* (Islamic outreach) communication management in enhancing youth engagement through social media and in-person lectures. Employing a literature review and empirical analysis—specifically a case study of a modern Indonesian *dakwah* organization—the research identifies effective communication strategies. Integrated Marketing Communication (IMC) theory and Stakeholder Engagement Theory serve as the analytical framework. The results demonstrate that a combination of social media strategies (interactive content, storytelling, and two-way engagement) and in-person lectures (personal approaches, contextual relevance, and community building) significantly boosts youth engagement in religious activities. Key findings indicate that structured *dakwah* communication management, adapted to the media preferences of the younger generation, offers an effective solution. This study provides practical contributions for *dakwah* organizations and serves as an academic reference for future research on contemporary *dakwah* communication.
Co-Authors Muhammad Reza Pahlevi Nawaya Camelia Muhammad Siti Nuri Nurhaidah