Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal INTERDISIPLIN: Journal of Qualitative and Quantitative Research
Kastriyana Kastriyana
Universitas Isalam Negeri Raden Intan Lampung, Indonesia
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Systematic Literature Review: The Effect of Green Financing, Green Fintech, and Green Investment on Customer Loyalty with Top Management Support as a Moderation Variable Kastriyana Kastriyana; Muhammad Iqbal Fasa; Anas Malik
INTERDISIPLIN: Journal of Qualitative and Quantitative Research Vol. 3 No. 5 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interdisiplin.v3i5.158

Abstract

This study aims to analyze the contribution of green financing, green fintech, and green investment to the loyalty of banking customers, by placing top management support as a moderation variable. Using the Systematic Literature Review (SLR) method, this study examines various international scientific articles published in 2020–2026 through the stages of identification, screening, inclusion selection, and narrative synthesis analysis. The results of the research show that green financing, technology, and investment have a positive effect on binding customer loyalty because it is effective in boosting the bank's image, trust, and commitment to environmental sustainability. Specifically, green financing builds a reputation through funding environmentally friendly projects, green fintech optimizes consumer experience through efficient digital services, and green investment strengthens the allure of banks in the eyes of investors and the public. Furthermore, top management involvement is proving crucial in strengthening the execution of this strategy through policy legitimacy, resource allocation, and the formation of a sustainable organizational culture. As a result, success in maintaining long-term customer loyalty does not only rely on the adoption of green innovations, but also depends on how strong the commitment shown by the company's top leadership is strong
Co-Authors Anas Malik Muhammad Iqbal Fasa