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All Journal RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya
Mutia Awaliyah
Universitas Pendidikan Indonesia
Languange, Linguistic, Communication & Media

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Abbreviation of Sundanese in Social Media Slang Variations: A Morphological Study Mutia Awaliyah; Yayat Sudaryat; Usep Kuswari; Haris Santosa Nugraha
RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Vol 19, No 2 (2026)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/retorika.v19i2.85720

Abstract

This study aims to identify the forms, formation patterns, and characteristics of Sundanese abbreviations in youth slang variations on social media. Using a qualitative descriptive method with a morphological approach, data were collected through observation of Instagram, Facebook, X (Twitter), and WhatsApp from September to December 2025, yielding 86 purposively sampled abbreviation data confirmed through unstructured interviews with Sundanese speakers. The results show that Sundanese abbreviations in social media exhibit four dominant forms: acronym, contraction, clipping, and initialism. Acronym formation is the most productive and varied, with six formation patterns identified; the most distinctive is the retention of the final syllable of each component (e.g., nasteung from panas beuteung, hanupis from hatur nuhun pisan), which differs markedly from Indonesian abbreviation patterns that tend to retain initial syllables. Clipping is dominant in kinship terms, while initialism displays a polysemy phenomenon in which a single form carries more than one expansion depending on context (e.g., GWS, STMJ). Beyond communicative efficiency, Sundanese abbreviations function as markers of group identity, vehicles for language play and humor, and as seen in culinary terms such as cireng, cimol, and comro yavidence of the language's creative adaptation in digital communication. This research contributes to Sundanese morphology studies and offers insight into the dynamics of regional-language use in the digital era.
Co-Authors Haris Santosa Nugraha Usep Kuswari Yayat Sudaryat