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All Journal Yumary: Jurnal Pengabdian kepada Masyarakat
Dwi Lesmideyarti
Politeknik Negeri Balikpapan, Balikpapan, Indonesia
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pemanfaatan Lahan sebagai Pusat Usaha Mikro, Kecil, dan Menengah untuk Meningkatkan Perekonomian Sepinggan Kety Lulu Agustin; Endang Sri Apriani; Dessy Handa Sari; Nurul Musfirah Khairiyah; Totok Ismawanto; Dwi Lesmideyarti
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 7 No 1 (2026): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v7.n1.p133-145.2026

Abstract

Purpose: This initiative developed a place-based MSME Center in Sepinggan, Balikpapan, integrating sales facilities, productive land use, governance, and digital marketing.Research Methodology: The activity involved participatory planning, technology transfer, mentoring, digital marketing, and monitoring. Data were cross-checked using records, observations, and partner feedback. Due to nonstandardized records, the analysis focused on outputs and early changes rather than causal impact.Results: The program established an operational MSME Center with kiosks, supporting facilities, digital marketing accounts, and mentoring. Monitoring showed facility use, business activity, and initial digital adoption, but revenue growth could not be measured reliably.Conclusions: The integrated intervention helped improve access to selling space, organize local business activities, and broaden market reach. The center was positively received and used for buying and selling activities.Limitations: Limited funding restricted the number of kiosks and delayed the provision of supporting facilities, particularly night lighting.Contributions: The program offers a practical and replicable place-based empowerment model that links productive land use, shared retail infrastructure, local governance, and digital marketing. The model addresses physical market access and digital market reach within one intervention.
Co-Authors Dessy Handa Sari Endang Sri Apriani Kety Lulu Agustin Nurul Musfirah Khairiyah Totok Ismawanto