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All Journal Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN)
Ida Bagus Danandinatha Adyhaksa
Prodi Magister Manajemen, Fakultas Ekonomi dan Bisnis – Universitas Udayana
Economics, Econometrics & Finance

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STRATEGI PENGEMBANGAN BISNIS RESTORAN GEDONG SISI UBUD: ANALISIS KULINER AUTENTIK BALI DAN DAYA SAING WISATA GASTRONOMI Dewa Nyoman Wahyu Ariana; Si Ngurah Tria Mega Kusuma; Ida Bagus Danandinatha Adyhaksa; Abdi Alamsyah; Ni Nyoman Kerti Yasa; Tjokorda Gde Raka Sukawati
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 4 No. 5 (2026): JEBIMAN (Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi)
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22655463

Abstract

Gedong Sisi Ubud Restaurant is a culinary business located in the heart of Ubud, Gianyar, Bali, serving authentic Indonesian, vegetarian, and international cuisine within a traditional Balinese pavilion called 'Gedong'. This study aims to analyze the business development strategy of Gedong Sisi Ubud Restaurant through the Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS), and Internal-External (IE) Matrix approach. The study employs a qualitative descriptive method with a single case study design. The analysis results show an IFAS score of 2.89 and an EFAS score of 2.78, placing the restaurant in cell V of the IE Matrix (Hold and Maintain). Recommended strategies include digital market penetration, culinary experience diversification, authentic Balinese branding reinforcement, and premium culinary product development.
Co-Authors Abdi Alamsyah Dewa Nyoman Wahyu Ariana Ni Nyoman Kerti Yasa Si Ngurah Tria Mega Kusuma Tjokorda Gde Raka Sukawati