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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Applied Business and International Management
R Rina Novianty Ariawaty
Padjajaran University, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Workforce Skills and SME Competitiveness in Indonesia: The Mediating Role of Digital Adoption Depth R Rina Novianty Ariawaty; R Rita Avianty
International Journal of Applied Business and International Management Vol 10, No 3 (2025): December 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i3.4814

Abstract

Digital adoption may generate different competitive value across SMEs depending on how deeply technologies are integrated into business functions. This study examines the relationship between workforce skills and SME competitiveness in Indonesia and the mediating role of digital adoption depth. A cross-sectional survey of 100 SME owners across six Indonesian provinces was analysed using partial least squares structural equation modelling (PLS-SEM). Workforce skills comprised digital proficiency, problem-solving ability, adaptability, and managerial competence, while digital adoption depth reflected technology integration across business functions. Results showed that workforce skills were positively associated with digital adoption depth (? = .312) and SME competitiveness (? = .262). Digital adoption depth had the strongest relationship with competitiveness (? = .450) and significantly mediated the relationship between workforce skills and competitiveness (? = .140), indicating complementary mediation. The model explained 34.5% of competitiveness variance. These findings highlight the importance of combining workforce development with deeper digital integration to strengthen SME competitiveness.
Co-Authors R Rita Avianty