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All Journal Optimal: Jurnal Ekonomi dan Manajemen
Syufriadi Ibrahim
Universitas Negeri Jakarta

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Pertumbuhan Organik vs Anorganik: Perspektif Strategis dalam Menciptakan Keunggulan Kompetitif Muhamad Erwin Kurniawan; Syufriadi Ibrahim; Suparno Suparno; Saparuddin Mukhtar
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.6460

Abstract

In an increasingly competitive and rapidly evolving global marketplace, growth is no longer an option but a necessity for organizational survival and success. Companies must choose between various growth pathways—organic, inorganic, or hybrid—each offering unique advantages and trade-offs. This study explores the strategic role of these growth strategies in fostering sustainable competitive advantage. Employing a systematic literature review, the research analyzes how organizations align internal capabilities with external opportunities to pursue growth strategies that respond effectively to dynamic market conditions. Organic growth supports innovation, brand consistency, and cultural continuity, while inorganic growth facilitates rapid expansion and access to critical assets. Hybrid strategies, integrating both modes, enable firms to balance long-term development with short-term agility. The findings highlight that strategic fit, absorptive capacity, and organizational flexibility are essential for executing growth strategies successfully. This paper offers a conceptual synthesis that informs strategic decision-making and contributes to advancing the theoretical discourse on corporate growth.
Co-Authors Muhamad Erwin Kurniawan Saparuddin Mukhtar Suparno Suparno