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All Journal Optimal: Jurnal Ekonomi dan Manajemen
Eka Riyadi
STIE Dharma Putra Pekanbaru

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Analisis Strategi Digital Marketing terhadap Minat Nasabah pada PT Gadai Mega Bandar Mira Rosmala; Eka Riyadi; Elis Samrotul Fu’adah; Intan Safitri; Lailatul Mar’ah; Oki Jeri Saputra
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i3.7185

Abstract

PT GADAI MEGA BANDAR is a company engaged in the field of pawning goods in the form of electronic goods such as cellphones, laptops, watches, TVs, cameras, cars and motorbikes in Bandar Lampung City. The purpose of this study was to determine how the implementation of digital marketing strategies in attracting customer interest. This study uses a descriptive qualitative method with primary data sources in the form of interview results, observations and documentation. The results of the study are that PT GADAI MEGA BANDAR implements a digital marketing system, namely through the WhatsApp, Instagram and Facebook applications. The strategy through WhatsApp is to use WhatsApp business by having online conversations, sharing files, exchanging photos, sending short videos, and making voice and video calls. PT GADAI MEGA BANDAR's marketing strategy utilizes various features offered by Instagram, such as sharing photos and videos, Instagram reels, holding live broadcasts, and activating the comment feature and PT Gadai Mega Bandar uses this Facebook platform as a means of promotion, education, and direct interaction with prospective customers or those who are already active.
Co-Authors Elis Samrotul Fu’adah Intan Safitri Lailatul Mar’ah Mira Rosmala Oki Jeri Saputra