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All Journal Optimal: Jurnal Ekonomi dan Manajemen
Diah Ayu Sulistio Hadi
Universitas Negeri Surabaya

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Analisis Faktor yang Memengaruhi Penggunaan Quick Response Code Indonesian Standard dengan Menggunakan Pendekatan Technology Acceptance Model (TAM) Diah Ayu Sulistio Hadi; Loggar Bhilawa
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i3.7357

Abstract

This study analyzes the factors that influence the use of the Quick Response Code Indonesian Standard (QRIS) among Generation Z in Surabaya, using the Technology Acceptance Model (TAM) approach extended with gender variables. With quantitative methods and PLS-SEM analysis, the results of the study indicate that perceived ease of use and usefulness of QRIS significantly influence attitudes toward use, behavioral intentions, and actual behavior. In addition, gender also has a positive effect on perceived ease of use and usefulness. These findings confirm that convenience, benefits, and gender differences play an important role in driving the adoption and use of QRIS by Generation Z
Co-Authors Loggar Bhilawa