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All Journal JIMEK Optimal: Jurnal Ekonomi dan Manajemen
Ni Putu Friska Ayu Damayanti
Universitas Pendidikan Nasional
Economics, Econometrics & Finance

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Analisis Pengaruh Fear of Missing Out dan Kepercayaan Merek terhadap Keputusan Pembelian Melalui Perilaku Pembelian Impulsif pada Produk Timephoria I.A. Oka Martini; Ni Putu Friska Ayu Damayanti
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i1.9363

Abstract

This study aims to analyze the effect of Fear of Missing Out (FOMO) and brand trust on purchase decisions through impulsive buying behavior for Timephoria cosmetic products in Denpasar City. The research employs a quantitative approach involving 144 Gen Z and young adult respondents who reside in Denpasar, have purchased Timephoria products within the last six months, and are active social media users. Data were collected using a Likert-scale questionnaire and analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The results show that FOMO and brand trust have a positive and significant effect on both impulsive buying behavior and purchase decisions. Impulsive buying behavior also has a positive and significant effect on purchase decisions and acts as a partial mediating variable in the relationship between FOMO and brand trust with purchase decisions, as indicated by VAF values of 43.2% and 25.1%, respectively. R² values of 0.568 for impulsive buying behavior and 0.634 for purchase decisions indicate that the model has strong predictive power in explaining Timephoria consumers’ behavior. These findings confirm that marketing strategies based on urgency, exclusivity (time-limited experience), and strengthened brand trust are effective in encouraging impulsive purchases and accelerating purchase decision-making among young consumers in the digital era. Kata kunci: Fear of Missing Out (FOMO), kepercayaan merek, perilaku pembelian impulsif, keputusan pembelian
Dinamika Konflik dalam Organisasi: Identifikasi Ciri-Ciri dan Faktor Penyebabnya I Gusti Ayu Apsari Pradnya Dewi; Ni Putu Keisya Anatasia; Ni Kadek Dwi Anatasya; Ni Putu Friska Ayu Damayanti; Ni Luh Nadia Eka Yanthi
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9728

Abstract

This study aims to examine in depth the concept of conflict, characteristics of conflict, and factors causing conflict based on theoretical perspectives and previous research findings. This study uses a qualitative approach with a library research method, which utilizes secondary data in the form of textbooks on management and organizational behavior, national and international scientific journals, and academic articles relevant to the topic of conflict. Data collection was conducted through documentation studies, then analyzed using qualitative descriptive analysis techniques by classifying conflict concepts, identifying the main characteristics of conflict, and analyzing various factors causing conflict in a systematic and comprehensive manner. The results of the study show that conflict is a phenomenon that cannot be separated from the dynamics of individual and group interactions in organizations and educational environments. Conflict generally arises due to differences in interests, perceptions, values, attitudes, backgrounds, and goals to be achieved. Therefore, a comprehensive understanding of the concepts, characteristics, and causes of conflict is very important as a basis for designing effective, constructive, and sustainable conflict management strategies to improve organizational performance and the quality of work and learning relationships.
Co-Authors I Gusti Ayu Apsari Pradnya Dewi Ida Ayu Oka Martini Ni Kadek Dwi Anatasya Ni Luh Nadia Eka Yanthi Ni Putu Keisya Anatasia