Fahmi Muhamad Mukhliansyah
Universitas Komputer Indonesia

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Pengaruh Literasi Digital Kewirausahaan terhadap Produktivitas UMKM Kuliner Perempuan di Kabupaten Bandung Fahmi Muhamad Mukhliansyah; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10604

Abstract

Amid the accelerating transformation of Industry 4.0, culinary micro, small, and medium enterprises (MSMEs) in Bandung Regency—predominantly run by women entrepreneurs—face critical challenges in converting technology adoption into real productivity gains. Although MSMEs contribute approximately 60% to the national GDP, gaps in digital literacy and gender-related sociocultural burdens often constrain operational efficiency and inclusive business growth. This study aims to synthesize evidence from the literature on the influence of entrepreneurial digital literacy on the productivity of women-led culinary MSMEs and to analyze the extent to which inclusive economic approaches through local government policies can optimize women’s roles within the digital ecosystem. The study employs a Systematic Literature Review (SLR) using the PRISMA protocol. Analysis was conducted on 35 selected documents, including accredited academic journals, Statistics Indonesia (BPS) reports, and government policy documents from the 2015–2025 period. Data synthesis was performed thematically based on the Gilster/Hague digital literacy framework, alongside a meta-descriptive analysis of productivity indicators. The findings indicate that digital literacy is positively correlated with increases in revenue (22–35%) and improvements in raw material efficiency (20%). However, disparities across literacy dimensions persist: functional skills are relatively high (3.83), while critical thinking and risk evaluation capabilities remain lower (3.43). Digital platform costs (approximately 30% commission fees) are identified as a major barrier to financial productivity.