<![CDATA[Education plays a crucial role in preparing the younger generation to face global challenges, both in science, technology, and socio-cultural fields. One indicator of educational success is students' interest in continuing their education to a higher level, particularly university. However, student interest in continuing their education varies, influenced by various internal and external factors. This study aims to determine the influence of learning motivation, academic achievement, and parental socioeconomic status on interest in continuing their education to university. This study used a quantitative method with a survey approach. The study population was 12th-grade high school students, and the sample was selected using proportional random sampling to proportionally represent each class. The research instrument was a questionnaire that had undergone validity and reliability tests, ensuring the accuracy of the data obtained. Data were analyzed using multiple linear regression techniques to test partial and simultaneous effects between variables. The results showed that learning motivation had a positive and significant effect on interest in continuing their education. Students with high learning motivation tended to have a stronger interest in continuing their education to university. Academic achievement also proved to have a positive and significant effect, meaning that the better a student's academic achievement, the higher their interest in continuing their education. Furthermore, parents' socioeconomic status significantly influences students' decisions, as a family's economic situation significantly influences financial support and access to higher education. Simultaneously, these three variables learning motivation, academic achievement, and socioeconomic status significantly influence students' interest in continuing their education to higher education. These findings confirm that psychological, academic, and economic factors in families are important determinants that must be considered in efforts to increase participation in higher education.]]>
