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All Journal JIMEK Jurnal Pengabdian Masyarakat Indonesia
Putri Aryo Jelang Fitri
Institut Karya Mulia Bangsa
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Internalisasi Green Human Capital dalam Membentuk Environmental Attitude Karyawan Generasi Z di Tempat Kerja Randika Shafly Fawwaz; Reni Nur Arifah; Putri Aryo Jelang Fitri; Yetty Yuliany Kusuma Ningrum; Anindya Putri Utami; Eva Fachria
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.10829

Abstract

This study examines the role of Green Human Capital in shaping environmental attitudes among Generation Z employees in sustainability-oriented organizations. As Generation Z increasingly dominates the workforce, environmental sustainability has become a strategic issue that companies need to address. This study uses a qualitative approach with a descriptive-exploratory design, conducting in-depth interviews with ten Generation Z employees from sustainability-oriented organizations. Data analysis is performed using thematic analysis to identify factors influencing employees' environmental attitudes. The findings show that Green Human Capital plays a significant role in shaping positive environmental attitudes through the internalization of sustainability knowledge, the development of green competencies, and the instillation of sustainability values. Additionally, the consistency of policies and leadership role modeling has been shown to strengthen environmental attitudes. On the other hand, symbolic implementation that is inconsistent can weaken these attitudes. These findings provide valuable insights for companies in optimizing the role of Green Human Capital to enhance environmental attitudes among Generation Z employees.
Meningkatkan Daya Saing Usaha Mikro, Kecil, dan Menengah (UMKM) Melalui Penguatan Modal Intelektual Hijau Berbasis Praktik Ramah Lingkungan Randika Shafly Fawwaz; Reni Nur Arifah; Putri Aryo Jelang Fitri; Yetty Yuliany Kusuma Ningrum; Anindya Putri Utami; Eva Fachria
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 2 (2026): Juni: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i2.6853

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the village economy, but still face challenges of low competitiveness and limited implementation of sustainable business practices. This condition is influenced by limited knowledge, suboptimal business management systems, and low awareness of environmental aspects. This community service activity aims to increase the capacity and competitiveness of MSMEs in Samirono Village by strengthening Green Intellectual Capital. The implementation method uses a participatory approach that includes needs identification, training, and assistance in implementing environmentally friendly business practices. The results of the activity show an increase in MSME actors' understanding of resource efficiency, improvement in business management systems, and awareness in implementing sustainable business practices. The strengthening of Green Intellectual Capital encourages MSMEs to begin implementing simple innovations that have an impact on gradually increasing competitiveness and business sustainability.
Co-Authors Anindya Putri Utami Eva Fachria Randika Shafly Fawwaz Reni Nur Arifah Yetty Yuliany Kusuma Ningrum