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All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Anzu Elvia Zahara
Universitas Negeri Islam Sulthan Thaha Saifuddin Jambi
Economics, Econometrics & Finance

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Pengaruh Persepsi Kemudahan, Keamanan dan Manfaat Terhadap Minat Menggunakan Dompet Digital Dana dengan Literasi Keuangan Syariah Sebagai Variabel Moderating pada Masyarakat di Telanaipura Kota Jambi Sumarni Sumarni; Usdeldi Usdeldi; Anzu Elvia Zahara
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8190

Abstract

This study investigates the influence of convenience, security, and benefits on the interest in using the DANA e-wallet, with Islamic financial literacy as a moderating variable in Telanaipura, Jambi. This is a quantitative study to investigate the use of the DANA e-wallet in Telanaipura. The sampling technique used a non-probabilistic sample with a sample size of 100 people. Data analysis and processing in this study used descriptive statistical methods through structural equation modeling (SEM) with partial least squares analysis (SEM-PLS). The results of this study indicate that the perceived convenience variable has a significant influence on the interest in using the DANA e-wallet in Telanaipura, Jambi, and the security variable has a significant influence on the interest in using the DANA e-wallet in Telanaipura, Jambi. The perceived benefits variable has a significant influence on the interest in using the DANA e-wallet in Jambi City, Telanaipura, while the "Islamic financial literacy" variable does not have a significant influence on the interest in using the DANA e-wallet in Jambi City, Telanaipura. Islamic financial literacy can reduce the interest in using the DANA e-wallet in Jambi City, Telanaipura. Sharia financial literacy can reduce the certainty of interest in using the DANA electronic wallet in Jambi City, Telanaipura.
Pengaruh Digital Service dan Tingkat Kemudahan Terhadap Minat Bertransaksi Nasabah di Pegadaian UPC Buluran Kenali Tri Nabila; Novi Mubyarto; Anzu Elvia Zahara
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8243

Abstract

The purpose of this study is to examine the influence of digital services and the level of convenience on customer transaction interest at the Buluran Kenali UPC pawnshop. This quantitative study utilized a total sampling method with 77 respondents from customers at the Buluran Kenali UPC pawnshop. This research provides a practical contribution to Pegadaian management in improving digital services with the G-5Star Generation strategy, enabling the pawnshop to transform the company into a financial company. With the launch of the Pegadaian Digital Service (PDS) application, the company aims to expand its target market to the millennial generation. In the inferential statistical analysis stage, data analysis was assisted by statistical programs using SEM, specifically the Smart-PLS analysis computer program. The data collection method used a questionnaire. The results of this study are: 1) there is a significant and positive effect of digital services on customer transaction interest at the Buluran Kenali UPC pawnshop. 2) there is no significant effect of the level of convenience on customer transaction interest at the Buluran Kenali UPC pawnshop.
Pengaruh Pengetahuan, Kualitas Produk, Promosi, dan Kualitas Pelayanan Terhadap Keputusan Nasabah Menabung di Bank 9 Jambi Syariah Kota Jambi Utami Ria Rahayu; Usdeldi Usdeldi; Anzu Elvia Zahara
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8360

Abstract

The background of this research is to examine the services at Bank 9 Jambi Syariah, Jambi City to support good service with the variables taken by the author. The purpose of this study is to examine the influence of knowledge, product quality, promotion, and service quality on saving decisions at Bank 9 Jambi Syariah, Jambi City. This is a quantitative study that utilizes the Total Sampling method of 100 respondents among customers at Bank 9 Jambi Syariah, Jambi City. At the inferential statistical analysis stage, data analysis is assisted by a statistical program using SEM analysis, namely the Smart-PLS analysis computer program. The data collection technique uses a questionnaire distribution method. The results of this study are: 1) there is a significant and positive influence of knowledge on customer saving decisions at Bank 9 Jambi Syariah. 2) there is a significant and positive influence of Product Quality on customer saving decisions at Bank 9 Jambi Syariah. 3) there is a significant and positive influence of promotion on customer saving decisions at Bank 9 Jambi Syariah. 4) there is a significant and positive influence of service quality on customer saving decisions at Bank 9 Jambi Syariah.
Co-Authors Novi Mubyarto Sumarni Sumarni Tri Nabila Usdeldi Usdeldi Utami Ria Rahayu