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All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Nasarina Yolita Dina Leki
Universitas Sains Dan Teknologi Komputer
Economics, Econometrics & Finance

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The Effects of Online Review and Trust towards Consumer Purchase Decisions in Online Marketplace Nasarina Yolita Dina Leki; Tantik Sumarlin; Myra Andriana
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.9325

Abstract

This research has the aim to explore how online reviews and trust towards consumers' purchase decisions on the Shopee website in Semarang Regency. The method used here is a quantitative method, which retrieves data by an online questionnaire involving 100 respondents in the age of 18-30 years and analyzes the data by making use of SPSS version 31. The data indicate that online reviews and trust are both positively and significantly influential in shaping purchase decisions. Consumers form purchase decisions on the basis of information derived from other consumers' online reviews and the level of trust they hold. This study affirms the importance of a reliable online product review feature for obtaining information about the product, its quality, and post-purchase experiences, as well as the importance of consumer trust in confidently making a purchase. This study demonstrates that the development of information technology facilitates online purchasing for consumers and enhances their trust.
Co-Authors Myra Andriana Tantik Sumarlin .