Wiwin Hartanto
Department of Asia-Pacific Regional Studies, College of Humanities and Social Sciences, National Dong Hwa University, Taiwan

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

Digital Narratives and Community Engagement: How Grassroots Marketing Shapes Rural Tourism Wiwin Hartanto; Markus Porsche Ludwig
Heritage Vol. 6 No. 2 (2025): Heritage: Journal of Social Studies
Publisher : Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/hrtg.v6i2.191

Abstract

This study explores the influence of grassroots marketing on the promotion and growth of community-based tourism (CBT) in Banyuwangi Regency, Indonesia. Using a qualitative approach, the research investigates how digital narratives created by social media influencers, community organizations, and local tourism stakeholders shape tourist perceptions and engagement with rural tourism experiences. Data were collected through in-depth interviews with visitors and community tourism managers, as well as content analysis of social media posts and community-generated promotional materials. The findings reveal that grassroots marketing significantly contributes to tourists' interest in authentic, community-led tourism experiences while also influencing visitor behaviors towards more sustainable and responsible practices. The study highlights the importance of co-creating digital content with local communities to ensure authenticity and equitable benefits.
The Effect of the Outdoor Learning Method on Students’ Learning Outcomes in Social Studies at SMP Negeri 1 Mangaran, Situbondo Regency Abdurrahman Ahmad; Alif Nuril Hikmah; Wiwin Hartanto
Heritage Vol. 7 No. 1 (2026): Heritage: Journal of Social Studies
Publisher : Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/hrtg.v7i1.219

Abstract

Educational innovation in Indonesia increasingly emphasizes learner-centered approaches to improve academic outcomes. In Social Studies, effective instruction requires active engagement through experiential learning rather than solely theoretical delivery. This study examined the effect of the outdoor learning method on Social Studies learning outcomes at SMP Negeri 1 Mangaran, Situbondo Regency, during the 2024/2025 academic year. Using a quantitative quasi-experimental nonequivalent group design, the study involved 61 eighth-grade students from two intact classes: an experimental group (n = 31) and a control group (n = 30). Data were collected through standardized tests. The outdoor learning intervention consisted of a single 80-minute session, including a 20-minute field observation at the school canteen, preparatory instruction, and classroom discussion. Participants were selected through purposive sampling based on comparable baseline characteristics and the school’s suitability for outdoor learning. Instrument reliability was confirmed using Cronbach’s Alpha, and data were analyzed through normality, homogeneity, and Independent Sample t-tests. The results showed a significant positive effect of outdoor learning on student achievement in topics related to the use of the local environment to meet economic needs, t(59) = 3.026, p = 0.004, with a large effect size (Cohen’s d = 0.79). The findings indicate that outdoor learning is an effective strategy for improving Social Studies learning outcomes while demonstrating the value of local ecological and economic contexts as authentic learning resources. However, because the study was limited to a single school, one instructional topic, and a short intervention, the findings should be generalized cautiously.