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All Journal AN-NABA : Islamic Communication Journal
Aulia Gusnita
Universitas Islam Yasni Bungo

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Digital Da’wah Communication Strategy: A Semiotic Study of Islamic Content on the Muslim.or.id Instagram Account Muhammad Anshori; Aulia Gusnita; Herman
AN-NABA : Islamic Communication Journal Vol. 5 No. 1 (2026): (June 2026)
Publisher : Universitas Islam Yasni Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51311/an-naba.v5i1.1808

Abstract

The development of social media has driven the transformation of da’wah methods from conventional to digital. Instagram has become one of the primary platforms for conveying Islamic messages to the general public, particularly the younger generation. This study aims to analyze the digital da’wah communication strategies used on the Muslim.or.id Instagram account through a semiotic approach. The research method used is descriptive qualitative, employing Roland Barthes’s semiotic analysis techniques, which include denotative, connotative, and mythical meanings. Data were obtained from observations of visual content and text in posts on the Muslim.or.id Instagram account. The results indicate that the digital da’wah communication strategies on this account utilize simple visual symbols, persuasive textual narratives, and the use of Quranic verses and hadiths to legitimize the messages. From a semiotic perspective, the content not only conveys literal meaning but also constructs ideological meaning in the form of strengthening religious identity and the internalization of Islamic values. This study confirms that digital da’wah via Instagram is highly effective in fostering religious awareness when presented in a visual, communicative, and contextual manner.
Co-Authors Herman Muhammad Anshori