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Lalu Fahmi Mulyadi
Politeknik Pariwisata Lombok, Indonesia

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STRATEGI PROMOSI UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN DITAMAN WISATA EDUKASI JABAL RAHMAH DESA JANGO LOMBOK TENGAH Lalu Fahmi Mulyadi; Jumraidin Jumraidin; H. Lalu Ratmaja
Jurnal Ilmiah Hospitality Vol 13 No 1: Juni 2024
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v13i1.3317

Abstract

This research explores promotional strategies to increase tourist visits to the Jabal Rahmah Educational Tourism Park, Jango Village, Central Lombok. Strategically located in the middle of Lombok Island and inaugurated on November 10 2018, this park offers an educational tourism concept based on Islam and nationality. Even though it has great potential with complete facilities and various educational activities, the number of tourist visits is not yet optimal. This research uses descriptive qualitative methods with observation, interviews and documentation to collect data. SWOT analysis identifies strengths such as strategic location and complete facilities, as well as weaknesses such as road accessibility and less than optimal social media promotion. Huge opportunities open up through digital promotions and collaboration with related parties, although challenges remain from extreme weather and destination competition. Recommended strategies include strengthening promotions via social media to increase tourist awareness and interest
Co-Authors H. Lalu Ratmaja Jumraidin Jumraidin