Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan
Syifaul Mu’minin
Universitas Al-Khairyah

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH LAYANAN E-COMMERCE SHOPEE DAN KEMUDAHAN SISTEM PEMBAYARAN TERHADAP MINAT BELI MAHASISWA FEB MANAJEMEN SEMESTER 8 UNIVERSITAS AL-KHAIRIYAH Syifaul Mu’minin; Rino Istarno
Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan Vol 2 No 2 (2025): Bahasa Indonesia
Publisher : Universitas Siber Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract : This study aims to examine the effect of Shopee’s e-commerce service quality and payment convenience on the purchase intentions of students at Universitas Al-Khairiyah. Using a quantitative research approach, the study targeted final-year students of the Management Study Program, Faculty of Economics and Business. A sample of 121 respondents was selected through purposive sampling. Data were collected via a structured, closed-ended questionnaire with a five-point Likert scale and analyzed using multiple linear regression. The results indicate that both Shopee’s e-commerce service quality and payment convenience significantly influence purchase intentions, both individually and jointly. Factors such as ease of access, platform reliability, service quality, and secure as well as practical payment options play a crucial role in shaping students’ purchasing decisions. Improving service quality and streamlining payment processes are recommended as effective strategies to attract and retain student consumers.
Co-Authors Rino Istarno