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All Journal Journal of Business Administration and Entrepreneurship Innovation
Devita Anggreini
Universitas Negeri Jakarta

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The Impact of Innovation Strategies on Organizational Performance in Indonesian Startups: A Business Strategy and Risk Management Perspective Devita Anggreini
Journal of Business Administration and Entrepreneurship Innovation Vol. 1 No. 1 (2024): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v1i01.7321

Abstract

This study examines the relationship between innovation strategies and organizational performance in Indonesian startups, focusing on the moderating role of risk management. The rapid growth of startups in Indonesia has fostered a need for effective innovation strategies that can drive competitiveness and sustainability. Using a quantitative approach, data were collected from 120 Indonesian startups through structured surveys, and analysis was conducted using SPSS. The results indicate that innovation strategies, such as product and process innovation, significantly impact organizational performance. Furthermore, the findings show that risk management practices positively moderate the relationship between innovation and performance, allowing startups to minimize potential risks while maximizing growth. This study provides insights into how innovation and risk management strategies can be integrated to enhance the overall performance of startups in emerging economies.
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