Rizkya Ulfa
Universitas Syiah Kuala

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Social Change and Public Administration: An Analysis of Governance Dynamics in Modern Society Nurul Insani; Alia Safina; Rizkya Ulfa
Journal of Communication Science and Public Administration Vol. 1 No. 3 (2025): July, Digital Communication and E-Government
Publisher : CV. Scholar Edukasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66052/n8z77530

Abstract

Behavioral changes in modern society represent a complex phenomenon triggered by various social dynamics. This study aims to identify and analyze the internal and external factors driving behavioral changes in modern society, referencing the theoretical framework of the primary literature. The method employed in this research is library research, which involves collecting, filtering, and analyzing secondary data from various scientific textbooks and relevant reputable sociological journals. The results indicate that internal factors, particularly digital technology innovation driven by the dominance of the productive-age population, serve as the primary engine for the shift toward virtual communication patterns. Meanwhile, external factors in the form of foreign cultural penetration transform massively through the colonization of digital spaces by global social media algorithms. The novelty of this research highlights a shift in the impact of change from the macro-structural realm to the micro-ethical behavioral realm in cyberspace. Cultural lag is found to be the main trigger for the digital morality crisis among adolescents due to psychological unreadiness in adopting contemporary technology.