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All Journal Katalogis Jurnal Manajemen Komunikasi Jurnal Spektrum Komunikasi
Yanti, Nur Fitri
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Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS PENGARUH INFLASI, INVESTASI DAN PDRB TERHADAP TINGKAT PENGANGGURAN DI WILAYAH SULAWESI PERIODE 2010-2014 Yanti, Nur Fitri
Katalogis Vol 5, No 4 (2017)
Publisher : Katalogis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.137 KB)

Abstract

This research was conducted in Sulawesi region, It aims at finding out: 1) The simultaneous and partial influence of inflation, invesment, and PDRB on the unemployment rate in Sulawesi. 2) The partial influence of inflation on the unemployment rate in Sulawesi. 3) The partial influence of Invesment on the unemployment rate in Sulawesi. 4) The partial Influence on the unemployment rate in Sulawesi. Panel data regression was used to analyze the data. The result show that first, the inflation, invesment, and PDRB simultaneously gives significant influence on the unemployment rate in Sulawesi in the period of 2010-2014. Second, the inflation gives insignificant negative influence on the unemployment rate in Sulawesi in the period of 2010-2014. Third, the invesment gives insignificant positive influence on the unemployment rate in Sulawesi in the period of 2010-2014. Fourth, PDRB gives insignificant negative influence on the unemployment rate in Sulawesi in the period of 2010-2014.
Instagram Stories and Personal Branding Among Communication Students at Mercu Buana University Nandira Adisty; Yanti, Nur Fitri
Jurnal Spektrum Komunikasi Vol 12 No 2 (2024): Jurnal Spektrum Komunikasi : June 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i2.709

Abstract

This research aims to examine the influence of utilizing Instagram Stories on personal branding among students of the Faculty of Communication Sciences at Mercu Buana University in Jakarta. A quantitative approach with an explanatory survey method was employed in this study. The population consisted of active undergraduate students of the 2016 cohort in the Communication Studies program, with a sample of 171 respondents obtained through proportional stratified random sampling. Data were collected through a questionnaire using a Likert scale. Data analysis included descriptive statistics and simple linear regression analysis. The results indicate a positive and significant influence of Instagram Stories utilization on students' personal branding, with a regression coefficient of 0.900, a determination coefficient of 66.9%, and a t-value greater than the t-table value (18.334 > 1.65392). These findings confirm that Instagram Stories can potentially be utilized as a means to build effective personal branding for students through the posting of engaging content that reflects their personality and embraced values. However, it is important to note that personal branding is not solely influenced by the use of Instagram Stories but also by other factors such as consistency, audience interaction, and a profound understanding of personal branding strategies.
Pengaruh brand ambassador Hamish Daud dan iklan terhadap brand image Clear Yanti, Nur Fitri; Gusfa, Henni
Manajemen Komunikasi Vol 6, No 2 (2022): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v6i2.34802

Abstract

Periklanan merupakan salah satu media yang sering digunakan perusahaan untuk menginformasikan, membujuk, dan mengingatkan khalayak. Iklan yang ditayangkan diharapkan mampu menimbulkan atensi dari khalayak dan dapat memberikan rasa ketertarikan dari isi pesan yang disajikan. Iklan berisi makna pesan melalui kata-kata, gambar atau ikon menarik yang diulang-ulang sehingga dapat menarik perhatian publik, dalam penayangan iklan banyak perusahaan yang menggunakan jasa selebritis sebagai bintang iklan atau ikon perusahaan untuk menyampaikan sebuah pesan maupun merepresentasikan produknya di mata konsumen serta untuk meningkatkan image brand itu sendiri. Iklan mimpi besar generasi muda melalui gerakan “Ayo! Indonesia Bisa” memobilisasi generasi milenial Indonesia dan Clear menghadirkan Clear Change Agent yang mewakili generasi muda untuk berbagi cerita inspiratif tentang mimpi besar hidupnya, salah satunya Hamish Daud. Brand image Clear berpengaruh dengan agen perubahan ini dan iklan yang tematik mimpi hidup. Tujuan penelitian ini untuk mengetahui pengaruh brand ambassador dan iklan terhadap brand image dan sikap. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Penelitian ini dilakukan pada milenial, menggunakan teknik purposive sampling dan data dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa ada pengaruh penggunaan brand ambassador Hamish Daud dan iklan Clear “Ayo! Indonesia Bisa” terhadap brand image Clear. Brand image Clear di mata pengguna produknya yaitu milenial membayangkan produk dari ambassador dengan value 39.1% dan penggunaan iklan valuenya 41,5%. Penggunaan ambassador dan iklan dalam membranding image produk dapat memengaruhi sikap milenial secara signifikan melalui keputusan partisipasi di media sosial.
Co-Authors Henni Gusfa Nandira Adisty