Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Economic, Accounting Scientific Journal (CASH)
Maryanti, Desi
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ETNOGRAFI KOMUNIKASI DALAM TRADISI THUGUN MANDI DI DESA PELANGKO KECAMATAN KELAYANG KABUPATEN INDRAGIRI HULU PROVINSI RIAU Maryanti, Desi; Salam, Noor Efni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Thugun mandi tradition is one of the culture that still preserved and do by Riau Community. One of the them is in Pelangko Village Kelayang District Indragiri Hulu still do the thugun mandi tradition that means take a bath for the newborn baby.This research is Qualitative research that use symbolic Interaction approach and ethnograhy communication theory that reviewing the role of language in communicative behavior in society. The informant in this research is the village shaman, indigenous stakeholders, and others public figure. The data collection technique use observation, Interview, and documentation.The result of this research showed that thugun mandi tradition that campulsony do in every newborn babyis done in Parents house and attend by the Father’s and mother’s Family also invite the community. The communicative event of thugun mandi is type event that are regards, petition, pantun and pray mantra that is spaken by shaman baby indigenous stakeholders or older people. The topic of thugun mandi is to Formalize and introduce to the community that the family members increases, to express gratitude to Allah SWT and to tighten the relationship of both familywith other community. The aim and Fungction of thugun mandi is to pray for baby to be blessing in  life and to keep baby from evil spirits. The participants are the family from father, mother, colleague, the community and indigenous stake holders. The type of massage are verbal an nonverbal. The content of massage in thugun mandi event is in every process when the shaman start the event. The sequence of the events is in the begining when the baby is given a bracelet and thanksgiving event. The role of interaction is when the shaman sung the pray advice and mantra for the baby. The norm of this event is couresy norm, gather, appreciate the value and devout. The communicative act in this event is someone that lead the event should have ability, skill and understand the norm and custom value. Keywords: communicative situation, communicative events and communicative acts thugun mandi  tradition
PENGARUH STORE ATMOSPHERE TERHADAP CUSTOMER EMOTION PADA UNITY MART TANJUNGPINANG Maryanti, Desi
EKONOMIKA Vol 5 No 1 (2021): CASH: Economic, Accounting Scientific Journal
Publisher : STIE PEMBANGUNAN TANJUNGPINANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/cash.v5i1.2291

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh store atmosphere yang dilaksanakan terhadap customer emotion pada Unity Mart Tanjunpinang. Penelitian ini menggunakan sampel sembanyak 100 orang responden dengan menggunakan teknik sampel probability sampling yaitu Simpel random sampling. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Objek penelitian ini berupa pelanggan Unity Mart Tanjungpinang. Pengumpulan data dilakukan dengan dua cara, yaitu penelitian kepustakaan dan penelitian lapangan. Dimana responden mengisi kuisioner sebanyak 21 butir pernyataan yang berkaitan dengan variabel yang diukur. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh store atmosphere terhadap customer emotion sebesar 36% di Unity Mart Tanjungpinang. Hal ini dibuktikan melalui nilai t Hitung sebesar 7.420> t Tabel 1,984 dan nilai Sig. 0,000< 0,05. Nilai koefisien regresi variabel Store Atmosphere sebesar 4.064 Koefisien bernilai positif artinya terjadi hubungan positif antara Store Atmosphere dengan Customer Emotion, semakin naik Store Atmosphere maka semakin naik Customer Emotion. Dapat disimpulkan bahwa store atmosphere berpengaruh terhadap customer emotion. Elemen-elemen dari store atmosphere yang ditata dengan unik dan menarik mampu menciptakan suatu suasana toko yang dapat mempengaruhi emosi pengunjung seperti perasaan nyaman, perasaan senang, membangkitkan gairah untuk membeli atau sekedar berlama-lama didalam toko
Co-Authors Efni Noor Salam