Sholeh Abdul Qudus
Program Studi Ekonomi Syariah, STAI Sirojul Falah Bogor

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Penguatan Literasi Pemasaran dan Akuntansi Syariah Melalui Program Capacity Building Pada Mahasiswa dan Siswa SMK di Bogor Rendra Fahrurrozie; Rizky Nanda Verina; Heru Wibowo; Sholeh Abdul Qudus; Aisyah As-Salafiyah
Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada masyarakat Vol. 9 No. 1 (2026): Jurnal Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Pusat Pengabdian kepada Masyarakat LP2M UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jak.v9i1.54893

Abstract

Abstrak Rendahnya literasi ekonomi syariah pada mahasiswa dan siswa sekolah menengah menunjukkan adanya kesenjangan antara penguasaan konseptual dan kesiapan aplikatif dalam bidang ekonomi Islam. Pengabdian kepada masyarakat ini bertujuan mengembangkan penguatan literasi berbasis capacity building yang terintegrasi dengan mekanisme knowledge transfer dan pemberdayaan berkelanjutan. Program dilaksanakan melalui tiga seminar tematik, Pemasaran Syariah, Audit Syariah, dan Pemasaran Syariah (Batch 2) dengan pendekatan pembelajaran orang dewasa (adult learning approach) yang menekankan relevansi praktis dan studi kasus aplikatif. Sebanyak 75 responden terlibat dalam kegiatan ini. Hasil evaluasi menunjukkan tingkat kepuasan rata-rata sebesar 98,3% dan kesiapan mengikuti kegiatan lanjutan sebesar 88,2%, dengan 100% respons positif pada dua seminar terakhir. Tahap hilirisasi dilakukan melalui sosialisasi literasi ekonomi syariah pada enam sekolah mitra di wilayah Cibinong dan Kota Bogor, yang menunjukkan peningkatan pemahaman siswa terhadap prinsip akad, etika transaksi, serta diferensiasi sistem ekonomi syariah dan konvensional. Secara konseptual, model ini menghasilkan efek multiplikatif (multiplier effect), di mana penguatan kapasitas mahasiswa berkontribusi pada perluasan literasi di tingkat sekolah. Temuan ini menunjukkan bahwa pendekatan pengabdian berbasis penguatan kapasitas internal dan ekspansi literasi eksternal efektif dalam membangun ekosistem literasi ekonomi syariah yang berjenjang dan berkelanjutan. Kata Kunci: capacity building, literasi ekonomi syariah, adult learning, knowledge transfer, pengabdian masyarakat Abstract The limited level of Islamic economic literacy among university and secondary school students reflects a gap between conceptual understanding and practical readiness in the field of Islamic economics. This community engagement program aimed to develop an integrated literacy enhancement grounded in capacity building, incorporating a structured knowledge transfer mechanism and sustainable community empowerment principles. The program was implemented through three thematic seminars, Islamic Marketing, Islamic Auditing, and Islamic Marketing (Batch 2), employing an adult learning approach that emphasized practical relevance and case-based applications. A total of 75 respondents participated in the seminars. Evaluation results demonstrated an average satisfaction rate of 98.3% and a follow-up readiness rate of 88.2%, with 100% positive responses recorded in the latter two seminars. The dissemination phase was conducted in six partner schools in the Cibinong and Bogor areas, revealing improved student understanding of Islamic contract principles, ethical transactions, and distinctions between Islamic and conventional economic systems. Conceptually, the model generated a multiplier effect, whereby strengthened student capacity at the university level contributed to the expansion of Islamic economic literacy at the secondary education level. These findings indicate that an integrated approach combining internal capacity strengthening and external literacy expansion is effective in fostering a tiered and sustainable Islamic economic literacy ecosystem. Keywords: capacity building, Islamic economic literacy, adult learning, knowledge transfer, community  service