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All Journal Indonesian Sports Justice Review
Zaylen Averon Chua
Singapore Management University

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The Politics of Sponsorship and Sports Justice: The Role of Corporate Influence in Shaping Indonesian Sports Alex Kurniawan Putra; Zaylen Averon Chua
Indonesian Sports Justice Review Vol. 2 No. 3 (2025): July, 2025
Publisher : COLLEGIUM JUSTICIA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65815/56vn7993

Abstract

Corporate sponsorship plays a significant role in the commercialization of Indonesian sports, yet it raises critical questions about sports justice, equity, and the welfare of athletes. This paper explores how corporate sponsorship and commercial interests shape the landscape of Indonesian sports, analyzing the ethical implications for athlete well-being and fairness. It addresses concerns such as the prioritization of profit over athlete health, the exclusion of certain sports or athletes due to sponsorship bias, and the implications for competition fairness. Through a case study of key sponsorship deals in Indonesian sports, the paper evaluates the role of corporate influence in shaping the priorities of sports organizations, and it proposes strategies for ensuring that sponsorship agreements promote justice, accessibility, and fairness for all athletes.
Co-Authors Alex Kurniawan Putra