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All Journal Jurnal Pengabdian Masyarakat Indonesia
Khansa Thabita
Universitas Muhammadiyah Palembang
Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Digitalisasi UMKM Kerupuk Ubi Marlia sebagai Strategi Promosi dan Peningkatan Pengunjung Sofiah Sofiah; Mutiara Syafa'ah; Rivaldho Dito Pratama; Muhammad Fauzan Akbar; Laura Meiliani; Eva Sarmi; Aisyah Febryta Sauly; Phaddly Putra Kesuma; Khansa Thabita; M Shandy Pramudya; Andra Dwika Syaputra; Kiki Nurjanah; Rafly Al Baihaqi; M. Thareq Khalilillah
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 2 (2026): Juni: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i2.6878

Abstract

The development of digital technology encourages Micro, Small, and Medium Enterprises (MSMEs) to adapt their marketing strategies to enhance business competitiveness. Digitalization at UMKM Kerupuk Ubi Marlia has become a strategic step in expanding promotion and attracting more consumers. One of the efforts made is utilizing digital media, such as registering the business location on Google Maps and optimizing business information online, making it easier to be found by the public. With digitalization, MSMEs can increase business visibility, expand marketing reach, and attract consumer interest. The results of digitalization show that it provides convenience for consumers to obtain information about the business and the products offered. This has the potential to open opportunities for increased sales and attract more visitors. Digitalization also helps MSMEs reach a broader market and enhances efficiency in promotion and services. Therefore, MSME digitalization is an effective strategy to support the development of Kerupuk Ubi businesses in the rapidly evolving digital era.
Co-Authors Aisyah Febryta Sauly Andra Dwika Syaputra Eva Sarmi Kiki Nurjanah Laura Meiliani M Shandy Pramudya M. Thareq Khalilillah Muhammad Fauzan Akbar Mutiara Syafa'ah Phaddly Putra Kesuma Rafly Al Baihaqi Rivaldho Dito Pratama Sofiah Sofiah