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Rahma Aulia Hasanah
Universitas Islam Negeri Sumatera Utara Medan
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health

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Pengaruh Digital Marketing terhadap Penjualan UMKM Kerupuk Tempe Tiga Bintang di Desa Tanjung Mulia Rahma Aulia Hasanah; Soviani Soviani; Nurbaiti Nurbaiti
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 1 (2026): Januari: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v9i1.433

Abstract

This study aims to determine the impact of digital marketing implementation on sales growth at the UMKM Kerupuk Tempe Tiga Bintang in Tanjung Mulia Village. Along with the rapid development of technology, digital marketing has become an important strategy for MSMEs to expand their market and increase competitiveness. This research uses a descriptive qualitative approach with data collection techniques through interviews, observations, and documentation. The obtained data were analyzed in-depth to illustrate the contribution of digital media to sales activities. The results of the study show that the implementation of digital marketing through social media such as WhatsApp, Facebook, and Instagram has a positive impact on sales growth as well as brand awareness. Digital promotion strategies also facilitate interaction between business owners and customers, strengthening relationships and customer trust. Therefore, it can be concluded that digital marketing plays a significant role in supporting the growth and sustainability of UMKM Kerupuk Tempe Tiga Bintang in Tanjung Mulia Village. The application of this strategy not only boosts sales but also strengthens competitiveness and business sustainability in the face of increasing competition.
Co-Authors Nurbaiti Nurbaiti Soviani Soviani