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Kalyca Shafhah Suci Alunis
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Transformasi Digital UMKM dan Ekonomi Kreatif dalam Menciptakan Pekerjaan Inklusif Sugeng Lubar Prastowo; Dona Fitria; Kalyca Shafhah Suci Alunis
Sosio e-Kons Vol. 18 No. 2 (2026): Sosio e-Kons
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sosioekons.v18i2.4136

Abstract

Digital transformation has emerged as a key strategy for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs). However, its relationship with the creation of inclusive employment through the creative economy remains underexplored, particularly in the context of urban Indonesia. This study aims to examine the role of MSME digital transformation and the creative economy in fostering inclusive job creation in Tangerang City. A qualitative research approach was employed, with data collected through in-depth interviews and document analysis involving MSME owners, local government officials, academics, and supporting institutions. The data were analyzed using thematic analysis techniques. The findings reveal that digital transformation expands market access, improves business efficiency, and creates new employment opportunities. Nevertheless, its implementation continues to face significant challenges, including limited digital literacy, restricted access to financing, and entrepreneurial mindsets that are not yet fully adaptive to technological and market changes. The study concludes that successful MSME digital transformation requires the integration of creative economy initiatives, active youth engagement, and collaborative governance involving government, business actors, academia, communities, and the media. These findings contribute to the development of more inclusive, innovative, and sustainable local economic policies.      
Co-Authors Dona Fitria Sugeng Lubar Prastowo