<![CDATA[Spiritual values are the basis for religious symbols in various aspects of life, including in the realm of economics. The challenges faced by religious individuals in developing spiritual values in the midst of rapid changes in science, technology, the era of globalization and also emphasizes the importance of maintaining a balance between economic aspects and moral values and examines the impact of the dominant capitalistic economic model. The results show that in the perspective of Islamic economics, the concept of marketing, also known as sharia marketing, has similarities in its activities with the concept of conventional marketing in the business context. In Indonesia, a positive trend is seen in applying spiritual values, especially in Islamic businesses such as banking, pawnshops, and insurance. This article, entitled "The Urgency of Implementing Islamic Sharia Business in Indonesia", illustrates how the Islamic religious impulse encourages individuals to seek wealth in a way that is in accordance with sharia principles, while still paying attention to their social obligations. The difference lies in the value principles on which it is based. Success in business is not only driven by adherence to Islamic principles, but also involves the practice of ethics (morals) in accordance with the criteria found in the Qur'an and Hadith. The values of business in Islam, apart from seeking material benefits, also seek benefits that are of a social nature.]]>
