Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Economics and Business Journal
Samsuddin
Universitas Muhammadiyah Pontianak
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Akreditasi sebagai Faktor Penentu dalam Keputusan Mahasiswa Masuk Perguruan Tinggi Muhammadiyah di Kalimantan Barat Fify Afriyanda; Samsuddin
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22279

Abstract

Research Aim: This study analyzes the factors influencing students' decisions to choose universities, specifically Muhammadiyah universities in West Kalimantan. The focus is on the role of accreditation in shaping students' choices. Method: Using correlation and multiple regression analysis, the study investigates the relationship between University accreditation and students' enrollment decisions. Data were collected from 100 active students in their early semesters across three Muhammadiyah universities for the 2022/2023 academic year. Research Finding: The results reveal a significant correlation between accreditation and students' decisions, showing that students prioritize accreditation when selecting a University. Multiple regression analysis indicates that accreditation directly influences students' choices, explaining approximately 80.5% of the variation in their decisions. Theoretical Contribution: This research contributes to understanding how University accreditation is a critical factor in prospective student decision-making, adding to the body of knowledge on higher education marketing strategies. Practical Implication: The findings highlight the importance of University management in maintaining and improving its accreditation status to attract potential students. Institutions must also consider other factors such as reputation, tuition fees, location, facilities, and offered programs to create effective and sustainable student recruitment strategies. Research Limitation: The study is limited to three Muhammadiyah universities in West Kalimantan, which may affect the generalizability of the findings to other regions or institutions  
The Effect of Ease of Use, Transaction Security, and Consumer Trust on The Intention to Use Dana Application in Sintang Regency Selvi Andini; Samsuddin
Economics and Business Journal (ECBIS) Vol. 4 No. 6 (2026): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i6.542

Abstract

This study aims to examine the effects of Ease of Use, Transaction Security, and Consumer Trust on the Intention to Use the DANA application among residents of Sintang Regency. A quantitative approach with an associative research design was employed. Primary data were obtained through questionnaires, while supporting data were drawn from information related to the development of digital financial services and the DANA application. The study involved 100 respondents selected through purposive sampling. Respondents were required to be at least 18 years old, reside in Sintang Regency, and use the DANA application at least twice a month. The results of the analysis indicate that Ease of Use has a positive and significant effect on Intention to Use. Transaction Security also has a positive and significant effect on Intention to Use. Consumer Trust has a positive and significant effect on Intention to Use. The simultaneous test shows that the three independent variables jointly have a significant effect on Intention to Use. The correlation coefficient of 0.636 indicates a strong relationship, while the R-Square value of 0.405 shows that 40.5% of the variation in Intention to Use can be explained by Ease of Use, Transaction Security, and Consumer Trust. The remaining 59.5% of the variation is associated with factors not analyzed in this research model.
Co-Authors Fify Afriyanda Selvi Andini