<![CDATA[The implementation of administrative discretion in public service delivery requires an effective communication strategy to ensure transparency, accountability, and public trust in government policies. This study aims to analyze the communication strategy employed by the East Lombok Regency Government in communicating the implementation of administrative discretion in public services, identify the supporting and inhibiting factors influencing its implementation, and examine its contribution to transparency and public trust. This research employed a descriptive qualitative approach using interviews, observations, and documentation studies as data collection techniques. Data were analyzed through data reduction, data presentation, and conclusion drawing. The findings reveal that the government's communication strategy is implemented through information transparency, two-way communication, the utilization of digital media, and stakeholder engagement in policy dissemination. Its effectiveness is supported by leadership commitment, inter-agency coordination, competent human resources, and information technology utilization. Meanwhile, challenges include low levels of digital literacy, the spread of misinformation, and limited communication resources. The study highlights that transparent, participatory, and adaptive communication strategies contribute significantly to strengthening the legitimacy of administrative discretion policies, improving public service quality, and enhancing public trust.]]>
