Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Ganec Swara
I Gede Eka Suryadana
Politeknik Negeri Bali

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Strategi Employer Branding Dalam Meningkatkan Minat Mahasiswa Magang : Studi Kasus Hotel Radisson Blu Bali Uluwatu : Analysis of Employer Branding Strategy in Enhancing Student Internship : A Case Study of Radisson Blu Bali Uluwatu Hotel Ni Komang Ayu Devi Fajaranti; I Made Widiantara; I Gede Eka Suryadana
Ganec Swara Vol. 20 No. 3 (2026): September 2026
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v20i3.775

Abstract

The hotel industry requires employer branding strategies to attract students as potential talent through internship programs, particularly when trainee needs do not always align with academic calendars. This study aims to analyze the employer branding strategy implemented by Radisson Blu Bali Uluwatu in attracting students to participate in its internship program and to examine students’ perceptions of the strategy in shaping internship interest. This study employed a qualitative approach using a case study method. The informants consisted of 11 participants: one Senior People & Culture representative, five students currently undertaking internships, and five students who had completed their internships. Data were collected through semi-structured interviews, participatory observation, and documentation, and analyzed using the Miles, Huberman, and Saldaña model with the assistance of NVivo. The findings show that employer branding was implemented through strengthening the hotel’s image, promotion, cooperation with educational institutions, benefits, a supportive work environment, mentoring, and learning opportunities through real work experiences. Students generally perceived the hotel’s employer branding positively based on interest value, social value, economic value, development value, and application value. These strategies contributed to students’ interest in choosing, undertaking, and recommending the internship program
Co-Authors I Made Widiantara Ni Komang Ayu Devi Fajaranti